HYUNDAI’S ‘LONGEST’ ARCHERY SPONSORSHIP IN HANGZHOU COMES TO FRUTION AFTER 39 YEARS FROM CHUNG MONG-KOO SEO TO CHUNG JEONG-SUN

South Korean archery’s sweep of 11 medals – four gold, four silver and three bronze – at the Hangzhou 2022 Asian Games, which concludes on Monday, is being credited to the 39-year sponsorship of Hyundai Motor Group Chairman Emeritus Chung Mong-koo and his son Chung Eui-sun .Since Chung took over as president of the Korean Archery Federation in 1985 and his son, Chairman Chung Eui-sun, took over in 2005, Chung has served as president for five consecutive terms, making it the longest-running sponsorship of a single sports organization in Korea.

The 40 gold, 22 silver and 17 bronze medals that archery has won since its inception at the 1978 Asian Games in Bangkok have been attributed to the hard work of the athletes and coaches who have shed countless hours of sweat to become the best in the world, the support of the public and the systematic and full support of Chairman Emeritus Chung and his family.For the Hangzhou Games, Hyundai Motor Group worked with the archery federation to customize training for the venue, develop advanced technology-based training equipment and manage the physical condition of the athletes during the competition.

Mr. Chung also visited the archery range at the Fuyang Throat Sports Center in Hangzhou during the Games to watch the competition, encourage the athletes and boost their morale. As president of the Asian Archery Federation, he also personally presented the awards for the men ‘s and women’s individual recurve events, and checked on the operation of the rest areas and the provision of food to keep the athletes in peak physical condition. Hyundai Motor Group and the Archery Federation set up a dedicated rest area at a hotel about 3 kilometers from the venue, allowing athletes to quickly rest before and after competition.

The rest area provided facilities for physical therapy and showers. A variety of snacks, including sandwiches, yubu sushi, rice balls, fruits, and 온라인카지노 drinks, were available to help relieve fatigue .We also signed a contract with a famous Korean restaurant in Hangzhou to provide the players with Korean food for lunch during the competition. The menu was selected based on the players’ preferences, and careful attention was paid to the ingredients and preparation. Each day’s meal consisted of different dishes, including rice, soongnyeon, miso stew, beef bulgogi, duck jumuluk, braised chicken, LA ribs, and grilled abalone.

Prior to the competition, the Jincheon Athletes’ Village supported systematic training through tangible and intangible training infrastructure, including equipment utilizing new technologies. Zheng created a “virtual Hangzhou” at the Jincheon Athletes’ Village, a replica of the Hangzhou Archery Stadium, to help the team adapt to the competition. The colors of the stadium, including the quadrangles and saros, as well as the public hall displays, structures, and even the noise of the stadium, were replicated, and training equipment and techniques utilizing Hyundai Motor Group’s R&D technologies, including artificial intelligence (AI) vision recognition and 3D printing, were applied.

We developed a “high-precision shooting machine” to select the highest quality arrows, an “automatic score recorder” that automatically reads and records scores, and a “vision-based heart rate measurement device” that measures players’ biometric information in a non-contact manner to gauge their nervousness, allowing them to train more systematically. A 3D printer was used to create customized grips that optimized the athletes’ hands for competition.

For this event, we developed a shooting machine for compound events and used 3D printers to create customized grips and aiming aids for compound to help improve their performance.In addition, we held the largest archery tournament in Hangzhou at the end of August so that the athletes could keep the practical experience they gained at this year’s World Archery Championships and the World Cup in Paris. It was reported that the athletes were able to set their sights on medals once again as they battled through the qualifying rounds.

In May, Zheng also interacted with national archers in training over a meal. He reportedly comforted the athletes, who had to go through two national team trials after the Hangzhou Games were postponed, and encouraged them by talking about various topics from personal stories to training.

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